Radio Outreach Project Reports
Through the financial support of many, many BDA groups and members, BDA Help for Debtors (registered group # 7720) was able to hire a media company in 2021, and again in 2022, to help script and then produce and distribute a 30-second audio public service announcement (PSA). In 2021, they also helped us create a 60-second audio news release (ANR), which we did not repeat. Reports on all three radio outreach projects can be found below, beginning with the most recent first.
Please visit Radio Media Outreach Resources to download the 2021 audio recordings, via a single zip file, and to read the cover letter sent to radio stations. We performed our first PSA distribution on April 15, 2021 and our second on October 5, 2021. We have created a new PSA for 2022, with a first distribution on March 7, 2022 and a second distribution in early May 2022.
Our purpose in performing these radio outreach projects was to carry the message to our fellow debtors, especially those who may not have heard of us yet. As an anonymous organization, we keep no reports of newcomers and members. So that is an impossible measurement for our radio outreach efforts. However, we can measure the effectiveness of attracting radio stations to play our PSAs.
The first report below (four pages) is the most recent executive summary for our current 2022 PSA radio outreach projects. We will update this report each month through November 2022.
The second report below (four pages) is the final executive summary for our 2021 PSA radio outreach projects.
In both cases, 2021 and 2022, there are additional station airing detail reports, which are not appropriate for posting or publication. For members, groups, or Intergroups who would like the detailed reports, please send an email to firstname.lastname@example.org to request those details.
Please also send an email if you have any questions about anything you see on this page or website.
Here are the 30-second recordings, both with and without background music, of our 2022 audio PSA. (As you will see in the reports below, most radio stations require background music.) For downloadable versions, please send an email to email@example.com to request them.
The images below, and the pdf linked to them, represent the most recent executive summary of the results for our 2022 PSA radio outreach project. We contracted for two distributions of our 2022 30-second audio public service announcement (PSA), once in March 2022 and again in May 2022.
Per our income and spending plan, we spent almost $20,000 on this project in 2022 (compared to $28,000 in total media spending in 2021), including PSA production and two distributions to 1,000 radio stations in March and 700 radio stations (darned inflation!) in May, with a vision of at least a 12x return in media value. That is, our target return is media value of $240,000 or more for 2022; our received media value in 2021 was almost 17x on the PSA portions of our outreach project and spending. See the far right column on page two of any executive summary to check our progress.
The second distribution for 2022, which took place in May, focused on 10 metropolitan areas we selected by group conscience:
Seattle, San Francisco Bay Area, Tucson, Chicago, New Orleans,
Philadelphia, Boston, DC, Baltimore, and Atlanta
The links below will provide access to our current and previous PSA distribution reports, beginning with a report for March 2022. Thank you, Higher Power, for your guidance and inspiration!
The images below, and the pdf linked to them, represent the final executive summary of the results for our 2021 PSA radio outreach project. We paid for two distributions of our 2021 30-second audio public service announcement (PSA), once in April 2021 and again in October 2021.
We are very pleased with both the distribution and radio station acceptance results for our 2021 PSA. We spent $20,000 on this project, including PSA production and two distributions to 1,000 radio stations each, with a vision of at least 10,000 airplays at a cost per airplay of $2 or less. Our final airplay count is 12,556 at a cost per airplay of $1.43. Thank you, Higher Power!
Below are our previous PSA distribution reports, beginning with a report for June 2021 (when we began to understand these reports and what they tell us). There was a new format created by our hired media special workers beginning in October 2021.
Here are the 30-second recordings, both with and without background music, of our 2021 audio PSA. (As you will see in the report below, most radio stations require background music.) For downloadable versions, please visit Radio Media Outreach Resources.
The report below represents the results of our first-time attempt to carry the DA and BDA message via the radio. This was a one-time outreach project to produce and distribute our 60-second audio news release (ANR). We spent $8,000 on this project. With an outcome of 3,349 airings during the month of April 2021, our cost per airing was $2.39. For this first project, our goal was a cost per airing of $2 or less (the same as for our 2021 PSA).
While we love the 60-second version of our message, which will not be played by most radio stations based on their format guidelines, we were not satisfied with the ANR distribution results. Here is the 60-second recording. For a downloadable version, please visit Radio Media Outreach Resources.